The event helps manufacturers and retailers build their private label programmes all over the world.

Fripan, one of the leading frozen dough and pastry brands in Europe, as part of the company Europastry, will attend the PLMA’s 2013 “World of Private Label” International Trade Show, which will be held in Amsterdam from 28 to 29 May and every year attracts buyers from the world’s supermarkets, hypermarkets, discounters, department stores, drugstores, wholesalers, importers and exporters.

PLMA’s 2013 “World of Private Label” International Trade Show will present more than 3,800 exhibit stands including 42 national and regional pavilions, and more than 7000 visitors are expected. Products on display will include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY.

With this initiative, Fripan continues to strengthen its international growth and remains committed to providing tailored solutions to industry professionals with high quality bread and pastries.

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